About Fiona

Who am I?

Hi there. I’m an entrepreneur and businesswoman with more than 30 years experience.

I am determined to help women of my own age to realise their dreams and stop accepting what others may think.

Let me tell you a wee bit about myself…and I’ll try to keep it brief, but I have been around for quite a while!

Since 1986, I have been starting up, successfully running, and working in my own businesses.

Naturally over the years, I have amassed a serious amount of knowledge and experience which I am known for sharing… at any given opportunity!

I originally thought my mentoring service would be best suited to female fitness professionals, who I thought might be struggling to find a way to work full-time in the industry…

But as it turns out…my advice and experience is applicable to women in business in general, regardless of the field in which they work. 

,Just recently it has become really obvious to me that there are too many women age 60+ who feel that they have left things too late to hatch the business of their dreams.

Put off by the belief that they are not tech-savvy enough.

Mocked, albeit gently by members of their family or friends because they don’t know how to work the remote control for the T …or their SMART phone.

If this is you…please believe me when I say I am on a mission to help you BECOME EMBOLDENED.

To stop feeling invisible and to know that you are enough …right now …with all the knowledge you have accumulated over the years.

Who do I love to work with?

All the best marketing advisers will tell you that in order to be successful you need to find your niche, to establish who your ideal customer might be?

It didn’t take me long to figure out that the group I really enjoy working with…

The clients who make my heart sing… are women who are launching a new venture!

In particular …women age 60+ who are starting to believe it might be too late to hatch the idea they have been nurturing …often for many years. 

Whilst I am not sure why women should lack confidence in their ability to be a successful business owner, I do know this to be true. 

Are you ready?

Luckily, I also know that I can, and have, helped many clients to take the leap of faith… to have confidence…with fabulous results.

Starting your own business can be scary, particularly if you have previously worked in a company with Accounts, HR , and/or Maintenance teams, etc  – all the things you take for granted in a larger organisation.

The great news is… although you no longer have these others to rely on…you also get to make ALL the decisions and, believe me, this can be hugely liberating!

How did I get started all those years ago?

Initially, I started working as a part- time fitness instructor when our third son was born.

I needed to find a way to earn some much-needed income, but could not afford to pay child-minding fees, times three.

When I was looking around to see what I could do, I joined a local fitness class and was enthused by the fact that this was a job I could do when my husband got home from work.

All my years of Ballet training as a child, together with my love of music meant I could have a job that would be flexible…pardon the pun…and transferable, should we ever need to move. Which turned out to be quite far sighted, as we then moved house 7 times in 14 years…with three wee boys!

To say I have been on a steep learning curve since then would be a massive understatement.

I can now look back fondly over all the ‘millions’ of decisions I have made…some were enlightened… others not so much… and smile, as they have all made me the person I am today. 

Over the years, the sum total of classes I have started from scratch is in excess of 100 as we moved around the country from Falkirk to Wigan…to Broughty Ferry/Dundee and back to Edinburgh. (In reality that’s more than 100 small businesses!)

In fact, it became a bit of a challenge to see how quickly I could set up new classes in our new area, with the quickest being Broughty Ferry.

We had only been there four days and I was teaching my first class!

Little did I know this would all stand me in good stead when it came to establishing my own studio, when we finally returned to Edinburgh.

Since then I have opened five studios and also sold two of my businesses.

Currently, I teach and work in my own two studios in Edinburgh.

In 2005… I established The EnergyWise Academy (of which I remain Principal).

It has the equivalent status of any Further Education college, in terms of delivering UK accredited courses and qualifications. 

I have trained more than 350 Realistic Pilates Instructors who in turn have gone on to establish their own classes/small businesses in Edinburgh, Glasgow, The Scottish Borders, Florida, Singapore, Dubai, Australia, Portsoy, Aberdeen and the Isle of Arran, to name but a few.

It was quite a light-bulb moment when I realised one of my main strengths was not only setting up my own small business but also inspiring and helping others to do the same.

As I enter my sixties I have decided that I would like to change the way in which I work (again) and I have invested thousands of pounds in learning what it takes to deliver online courses and help more people than I ever could in a face-to-face setting.

I have to say that it is all this change which has kept me positive, enthusiastic and interested while developing and growing my businesses.

My main strength is that I am always looking at the bigger picture and will then put a positive spin on any situation.

In the past my students have dubbed me ‘Auntie Fiona’ as they know I always have their best interests at heart and am not in it to feed my ego. 

Why should you listen to me?

I know my stuff! The phrase “Been there… done that …got the T-shirt”, could have been written for me.

Did you know that investing in yourself is the single most important thing you can do?

If you are feeling a bit stuck and could do with some sound advice based on practical experience and not some theoretical blueprint – does this sound like you?

I would love to work with you! I can help you by sharing my ‘pearls of wisdom’ gleaned from three decades of helping class members, personal training clients and student teachers to be the best they can be.

In recent years I have also helped women who are changing careers to take the leap into part time employment whilst they launch the small business which makes their heart sing. 

No more dreading Monday mornings …no more putting up with a boss who does not understand that you have so much life experience and so much to offer!

 

Who Do I Work With?

If you would like to know more about the amazing women in business that I love to work with, please click the button below!

What can I offer you as business mentor?

Working with me as your Mentor I can help you gain clarity on your business idea. 

Establish who your Ideal Paying Client might be.

Help you with promoting, pricing and delivering your service in a way that suits you and your lifestyle. 

We can set up Social Media accounts and email services ….in fact everything it takes to get a small business up and running. 

I can offer you practical solutions and advice when you come across potential pitfalls and difficult situations, for instance when hiring your first employee, to firing that toxic client!

I can usually relate to when I came across that same problem but, more importantly, offer you a sounding board to talk it through.

I don’t claim to know it all…not for a second. I am constantly reading, learning and applying new knowledge.

Having been around this length of time means I can see that the same problems tend to come up again and again.

Typical issues that new business owners face:

How will I know how to set up a Facebook page, a Twitter account?

What on earth do I say to attract clients and keep them interested?

Which is the best domain name to own?

How do I know what to charge? What exactly is a purchase order number… and where will I find one?

What do I need to have in my Terms & Conditions …do I even need Terms & Conditions? What should my policy be on refunds?

Will I need a PayPal or Stripe account? What is Hootsuite? Who on earth is Edgar?

Is it okay to burst into tears sometimes when it all gets too much? What’s all this talk about only marketing to your Ideal Customer? Why ‘narrow’ my field… surely the more people I tell … the more chance of success?

Surely that is going to restrict how many people I can sell to? 

And, probably the biggest fear of all…

What if nobody wants to work with me? After all there are already people out there doing what I plan to do. Right?

Yes there are ….but nobody is doing it in exactly the same way as you can. You are unique and despite the fact there is nothing new under the sun …you will put your own spin on things and the right people will want to work with you …because you are you.

I’m not suggesting it will all be plain sailing. There will be times when you think you have bitten off more than you can chew.

That is where having a small business mentor who has quite literally been in your shoes is worth every penny of your investment.

I asked my clients to describe me, and here’s what they said…

Book Your Virtual Coffee & Chat Today!

If you like what you’ve read and think we could work well together – the next step would be to book a free Virtual Coffee & Chat. 

No pressure ….no sleazy sales pitch. 

Just a brief call where we can see if we are a good fit? After all these years …i know who I can help and who I can’t. You’ll also be glad to hear that I don’t believe in encouraging people to work with me when they are really not ready. The timing has to be right …for you!

I’m looking forward to hearing from you!

Fiona x

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On the blog

My Blog covers a variety of topics …I do have a lot to say!

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Let’s get connected

Fiona Brown

Fiona Brown

THE MENTOR FOR WOMEN AGED 60+

Book your Free Coffee & Chat Call first, then we can arrange your Deep Dive Mentoring Call once we know that we will be a good fit working together. I’m really looking forward to hearing more about you, your plans, and your business.

 

Email me: Fiona@FionaBrownUnlimited.com

Any questions for me?

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